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The Winner Effect

- The Science of Success and How to Use It
Af: Ian Robertson Engelsk Paperback

The Winner Effect

- The Science of Success and How to Use It
Af: Ian Robertson Engelsk Paperback
Tjek vores konkurrenters priser

What makes a winner?
Why do some succeed both in life and in business, and others fail?


The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a ‘winner’, how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser – and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

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What makes a winner?
Why do some succeed both in life and in business, and others fail?


The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a ‘winner’, how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser – and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

Produktdetaljer
Sprog: Engelsk
Sider: 320
ISBN-13: 9781408831656
Indbinding: Paperback
Udgave:
ISBN-10: 1408831651
Kategori: Populærpsykologi
Udg. Dato: 14 mar 2013
Længde: 21mm
Bredde: 131mm
Højde: 198mm
Forlag: Bloomsbury Publishing PLC
Oplagsdato: 14 mar 2013
Forfatter(e): Ian Robertson
Forfatter(e) Ian Robertson


Kategori Populærpsykologi


ISBN-13 9781408831656


Sprog Engelsk


Indbinding Paperback


Sider 320


Udgave


Længde 21mm


Bredde 131mm


Højde 198mm


Udg. Dato 14 mar 2013


Oplagsdato 14 mar 2013


Forlag Bloomsbury Publishing PLC

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