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Transformative Marketing

- Combining New Age Technologies and Human Insights
Af: V. Kumar, Philip Kotler Engelsk Paperback

Transformative Marketing

- Combining New Age Technologies and Human Insights
Af: V. Kumar, Philip Kotler Engelsk Paperback
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This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!
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This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate capabilities, and forge strategies that harness cutting-edge technologies. In today's tech-centric world, customers crave lightning-fast digital experiences and demand instant solutions. In response, firms are changing the way they do business by accelerating the application of new age technologies, revamping processes, building new organizational structures, and innovating new business models. The authors unveil the secrets of integrating diverse data sources, principles of Marketing 5.0 and employing advanced techniques to unearth profound insights about the customers. This work is the ticket to the latest in AI, machine learning, drones, and other game-changing technologies. Stay ahead of the curve by learning not just what tech to use, but how, when, and why to deploy it in this digital age. For the trailblazers with the influence and resources to reshape marketing strategies, this book is the essential read. Executives climbing the corporate ladder will find it a compass, unraveling how new age technologies dance with both traditional and emerging marketing practices. And for MBA students hungry for insights on navigating the digital era's competitive landscape, this book is the treasure trove of tools and real-world cases. Dive in and chart the course in the tech-driven marketing landscape!
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Se mere i:
Produktdetaljer
Sprog: Engelsk
Sider: 379
ISBN-13: 9783031596360
Indbinding: Paperback
Udgave:
ISBN-10: 3031596366
Kategori: Markedsundersøgelser
Udg. Dato: 22 jun 2024
Længde: 26mm
Bredde: 155mm
Højde: 232mm
Forlag: Springer International Publishing AG
Oplagsdato: 22 jun 2024
Forfatter(e): V. Kumar, Philip Kotler
Forfatter(e) V. Kumar, Philip Kotler

Kategori Markedsundersøgelser

ISBN-13 9783031596360

Sprog Engelsk

Indbinding Paperback

Sider 379

Udgave

Længde 26mm

Bredde 155mm

Højde 232mm

Udg. Dato 22 jun 2024

Oplagsdato 22 jun 2024

Forlag Springer International Publishing AG

Kategori sammenhænge