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Understanding Audiences, Customers, and Users via Analytics
- An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Engelsk
Bogcover for Understanding Audiences, Customers, and Users via Analytics af Soon-gyo Jung, Joni Salminen, Bernard J. Jansen, Kholoud K. Aldous, Hind Almerekhi, 9783031419324
Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9783031419324
Indbinding:
Hardback
ISBN-10:
3031419324
Kategori:
Udg. Dato:
6 sep 2023
Størrelse i cm:
24,0 x 16,8
Oplagsdato:
6 sep 2023

Understanding Audiences, Customers, and Users via Analytics

- An Introduction to the Employment of Web, Social, and Other Types of Digital People Data
Engelsk
Hardback 2023
Format:

Bog beskrivelse
The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics.
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407,72 kr
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Specifikationer
Sprog:
Engelsk
Sider:
152
ISBN-13:
9783031419324
Indbinding:
Hardback
ISBN-10:
3031419324
Kategori:
Udg. Dato:
6 sep 2023
Størrelse i cm:
24,0 x 16,8
Oplagsdato:
6 sep 2023
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