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Value-based Marketing
- Marketing Strategies for Corporate Growth and Shareholder Value
Engelsk Hardback
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Value-based Marketing
- Marketing Strategies for Corporate Growth and Shareholder Value
Engelsk Hardback

384 kr
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Om denne bog
This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value.
Product detaljer
Sprog:
Engelsk
Sider:
384
ISBN-13:
9780470773147
Indbinding:
Hardback
Udgave:
2
ISBN-10:
0470773146
Udg. Dato:
28 okt 2008
Længde:
26mm
Bredde:
199mm
Højde:
252mm
Forlag:
John Wiley & Sons Inc
Oplagsdato:
28 okt 2008
Forfatter(e):
Products purchased together
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