Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Word Association Thematic Analysis
- A Social Media Text Exploration Strategy
Engelsk
Bogcover for Word Association Thematic Analysis af Michael Thelwall, 9783031011962
Specifikationer
Sprog:
Engelsk
Sider:
111
ISBN-13:
9783031011962
Indbinding:
Paperback
ISBN-10:
3031011961
Udg. Dato:
2 feb 2021
Størrelse i cm:
23,5 x 19,1
Oplagsdato:
2 feb 2021
Forfatter(e):

Word Association Thematic Analysis

- A Social Media Text Exploration Strategy
Engelsk
Paperback 2021
Format:

Bog beskrivelse

Many research projects involve analyzing sets of texts from the social web or elsewhere to get insights into issues, opinions, interests, news discussions, or communication styles. For example, many studies have investigated reactions to Covid-19 social distancing restrictions, conspiracy theories, and anti-vaccine sentiment on social media. This book describes word association thematic analysis, a mixed methods strategy to identify themes within a collection of social web or other texts. It identifies these themes in the differences between subsets of the texts, including female vs. male vs. nonbinary, older vs. newer, country A vs. country B, positive vs. negative sentiment, high scoring vs. low scoring, or subtopic A vs. subtopic B. It can also be used to identify the differences between a topic-focused collection of texts and a reference collection. The method starts by automatically finding words that are statistically significantly more common in one subset than another, then identifies the context of these words and groups them into themes. It is supported by the free Windows-based software Mozdeh for data collection or importing and for the quantitative analysis stages. This book explains the word association thematic analysis method, with examples, and gives practical advice for using it. It is primarily intended for social media researchers and students, although the method is applicable to any collection of short texts.

... Vis mere

Forlags Vejl. pris
640,75 kr
Hos Booktok
491 kr
spar 23%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage

Specifikationer
Sprog:
Engelsk
Sider:
111
ISBN-13:
9783031011962
Indbinding:
Paperback
ISBN-10:
3031011961
Udg. Dato:
2 feb 2021
Størrelse i cm:
23,5 x 19,1
Oplagsdato:
2 feb 2021
Forfatter(e):
Finder produkter...
Kategori sammenhænge