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Advertising and the Transformation of Screen Cultures
Engelsk
Bogcover for Advertising and the Transformation of Screen Cultures af Patrick Vonderau, Yvonne Zimmermann, Bo Florin, 9789462989153
Specifikationer
Sprog:
Engelsk
Sider:
338
ISBN-13:
9789462989153
Indbinding:
Paperback
ISBN-10:
946298915X
Udg. Dato:
1 jul 2021
Størrelse i cm:
15,7 x 23,5 x 2,3
Oplagsdato:
1 jul 2021

Advertising and the Transformation of Screen Cultures

Engelsk
Paperback 2021
Format:

Bog beskrivelse
Advertising has played a central role in shaping the history of modern media. While often identified with American consumerism and the rise of the ''Information Society'', motion picture advertising has been part of European visual culture since the late nineteenth century. With the global spread of ad agencies, moving image advertisements became a privileged cultural form to make people experience the qualities and uses of branded commodities, to articulate visions of a ''good life'', and to incite social relationships. Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects (products and services), screens (exhibition, programming, physical media), practices (production, marketing), and intermediaries (ad agencies). In this way, the book develops new historical, methodological, and theoretical perspectives.
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Specifikationer
Sprog:
Engelsk
Sider:
338
ISBN-13:
9789462989153
Indbinding:
Paperback
ISBN-10:
946298915X
Udg. Dato:
1 jul 2021
Størrelse i cm:
15,7 x 23,5 x 2,3
Oplagsdato:
1 jul 2021
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