Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Bøger
Bestsellers
Kommer snart
Nyheder
Store besparelser
Fri fragt over 499,-
Hjem
Kategorier
Bestsellers
Kommer snart
Nyheder
FAQ
Konto
Kontakt
Kurv
  1. Bog
  2. Forlagsbranche og journalistik
  3. Nyhedsmedier og journalistik
Books, Bytes and Business
- The Promise of Digital Publishing
Af: Xuemei Tian, Bill Martin
Engelsk
Bogcover for Books, Bytes and Business af Xuemei Tian, Bill Martin, 9781138267923
Specifikationer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781138267923
Indbinding:
Paperback
ISBN-10:
1138267929
Kategori:
Udg. Dato:
17 nov 2016
Størrelse i cm:
23,4 x 15,6
Forlag:
Oplagsdato:
17 nov 2016
Forfatter(e):
Genre:

Books, Bytes and Business

- The Promise of Digital Publishing
Af: Xuemei Tian, Bill Martin
Engelsk
Paperback 2016
Format:
Paperback
Bog beskrivelse
How are businesses responding to global changes in markets driven by changes in technology? Whatever the industry, the trends are familiar: globalization and the rise of industrial conglomerates, mergers and acquisitions, the networking of businesses and markets, outsourcing and shifts in the distribution of resources and production, all reflected in the emergence of new players, new products and services and new forms of competition. As arguably the first knowledge-based business, book publishing provides an ideal setting for the study of challenge and opportunity. The industry is currently experiencing fierce levels of competition, extreme financial pressures, restructuring and the threat of technology-induced obsolescence. Added to these are the challenges posed by new and potential entrants to the market, the emergence of new products and services, new ways of doing business, including trading in virtual markets, and the vulnerability of traditional business models. The suitability of book publishing as a context for researching the emergence of knowledge-based business becomes all too apparent. Through combining primary research with secondary analysis drawn from the relevant literatures, Books, Bytes and Business is both a readable and informative account of business in the knowledge-based economy.
... Vis mere
Forlags Vejl. pris
9.321,40 kr
Hos Booktok
573 kr
spar 94%
Læg i kurv nu
Sikker betaling
23 - 25 hverdage
Specifikationer
Sprog:
Engelsk
Sider:
300
ISBN-13:
9781138267923
Indbinding:
Paperback
ISBN-10:
1138267929
Kategori:
Udg. Dato:
17 nov 2016
Størrelse i cm:
23,4 x 15,6
Forlag:
Oplagsdato:
17 nov 2016
Forfatter(e):
Finder produkter...
Kategori sammenhænge