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Focus Groups in Social Research
Engelsk
Bogcover for Focus Groups in Social Research af Michael Bloor, Kate Stewart, Michelle Thomas, Jane Frankland, 9780761957430
Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780761957430
Indbinding:
Paperback
ISBN-10:
076195743X
Udg. Dato:
8 nov 2000
Størrelse i cm:
23,1 x 15,6 x 0,9
Oplagsdato:
8 nov 2000

Focus Groups in Social Research

Engelsk
Paperback 2000
Format:

Bog beskrivelse
There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis.

The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by covering the role and conduct of `virtual focus groups′.

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Specifikationer
Sprog:
Engelsk
Sider:
120
ISBN-13:
9780761957430
Indbinding:
Paperback
ISBN-10:
076195743X
Udg. Dato:
8 nov 2000
Størrelse i cm:
23,1 x 15,6 x 0,9
Oplagsdato:
8 nov 2000
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