Store besparelser
Hurtig levering
Fri fragt over 499,-
Gemte
Log ind
0
Kurv
Kurv
Social Media Risk and the Law
- A Guide for Global Communicators
Engelsk Paperback

Social Media Risk and the Law

- A Guide for Global Communicators
Engelsk Paperback

406 kr
Tilføj til kurv
Sikker betaling
23 - 25 hverdage

Om denne bog

Social media has many advantages for professional communication – but it also carries considerable risks, including legal pitfalls. This book equips students and communication professionals with the knowledge and skills to help minimise the risks that can arise when they post or host on social media.

It offers them strategies for taking advantage of the opportunities of social media while also navigating the ethical, legal, and organisational risks that can lead to audience outrage, brand damage, expensive litigation and communication crises. The book uses stakeholder theory and risk analysis tools to anticipate, identify, address and balance these opportunities and risks. It takes a global approach to risk and social media law, drawing on fascinating case studies from key international jurisdictions to explain and illustrate the basic principles.

Whether you are a corporate communicator, social media manager, journalist, marketer, blogger or student you will find this book an essential addition to your professional library as the first reference point when social media and legal risks arise.



Product detaljer
Sprog:
Engelsk
Sider:
174
ISBN-13:
9781032017990
Indbinding:
Paperback
Udgave:
ISBN-10:
1032017996
Kategori:
Udg. Dato:
15 sep 2021
Længde:
16mm
Bredde:
245mm
Højde:
174mm
Forlag:
Taylor & Francis Ltd
Oplagsdato:
15 sep 2021
Forfatter(e):
Finder produkter...
Kategori sammenhænge