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Survey Research Methods
Engelsk
Bogcover for Survey Research Methods af Floyd J. Fowler, 9781452259000
Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781452259000
Indbinding:
Paperback
ISBN-10:
1452259003
Udg. Dato:
5 nov 2013
Størrelse i cm:
18,4 x 22,6 x 1,0
Oplagsdato:
5 nov 2013
Forfatter(e):

Survey Research Methods

Engelsk
Paperback 2013
Format:

Bog beskrivelse
The Fifth Edition of Floyd J. Fowler Jr.’s bestselling Survey Research Methods presents the very latest methodological knowledge on surveys. Offering a sound basis for evaluating how each aspect of a survey can affect its precision, accuracy, and credibility, the book guides readers through each step of the survey research process. This fully updated edition addresses the growth of the Internet for data collection and the subsequent rapid expansion of online survey usage, the precipitous drop in response rates for telephone surveys, the continued improvement in techniques for pre-survey evaluation of questions, and the growing role of individual cell phones in addition to—and often instead of—household landlines. Throughout the book, the author puts the profound changes taking place in the survey research world today into perspective, helping researchers learn how to best use new and traditional options for collecting data.
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Specifikationer
Sprog:
Engelsk
Sider:
184
ISBN-13:
9781452259000
Indbinding:
Paperback
ISBN-10:
1452259003
Udg. Dato:
5 nov 2013
Størrelse i cm:
18,4 x 22,6 x 1,0
Oplagsdato:
5 nov 2013
Forfatter(e):
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