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The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release
Af: Russell Schwartz, Katherine MacDonald
Engelsk
Bogcover for The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release af Russell Schwartz, Katherine MacDonald, 9781138088924
Specifikationer
Sprog:
Engelsk
Sider:
302
ISBN-13:
9781138088924
Indbinding:
Paperback
ISBN-10:
1138088927
Kategori:
Udg. Dato:
26 aug 2019
Størrelse i cm:
21,0 x 15,0 x 2,2
Forlag:
Serie:
Oplagsdato:
26 aug 2019
Forfatter(e):
Genre:

The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release

Af: Russell Schwartz, Katherine MacDonald
Engelsk
Paperback 2019
Format:
Paperback
Bog beskrivelse

Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film.

In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.

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Specifikationer
Sprog:
Engelsk
Sider:
302
ISBN-13:
9781138088924
Indbinding:
Paperback
ISBN-10:
1138088927
Kategori:
Udg. Dato:
26 aug 2019
Størrelse i cm:
21,0 x 15,0 x 2,2
Forlag:
Serie:
Oplagsdato:
26 aug 2019
Forfatter(e):
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