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Public Relations: Strategies and Tactics, Global Edition
Engelsk Paperback
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Public Relations: Strategies and Tactics, Global Edition
Engelsk Paperback

863 kr
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Om denne bog

Clearly explains the basic concepts, strategies, and tactics of today’s public relations practice

Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. The writing is geared to undergraduates, and many colourful charts and photos are used to enhance major concepts.

Product detaljer
Sprog:
Engelsk
Sider:
624
ISBN-13:
9781292056586
Indbinding:
Paperback
Udgave:
11
ISBN-10:
1292056584
Kategori:
PR
Udg. Dato:
7 aug 2014
Længde:
20mm
Bredde:
206mm
Højde:
254mm
Forlag:
Pearson Education Limited
Oplagsdato:
7 aug 2014
Kategori sammenhænge